If you are a lawyer and you blog—or reach out to local bloggers as part of your online marketing campaigns, you’ll want to take a moment and register for a free teleseminar hosted by Kevin Houchin (a well respected lawyer that specializes in online marketing) and marketing expert, Joel Comm.
While local bar rules dictate how you can market your practice and reach out to prospects, the new FTC guidliness have made things a bit more complicated –and VERY expensive if you accidently violate one of the provisions.
Gray areas now include testimonials (which most lawyers have been quick to embrace and post online), reviews from mom bloggers and claims made on social networking sites (by you or your team).
I encourage you to take one hour tonight and hear how these new regulations will effect your law practice and what you should be doing to avoid hefty fines from the FTC (with most starting in the $16,000 range).
The webinar is tonight, 11/9/09 from 8-9 pm EST.
Got to http://www.budurl.com/ftc11 to get registered.
See you there.
