Law firm layoffs in 2009 are higher than ever thanks to a sluggish economy coupled with large, yet outdated law firms that have never mastered the legal marketing principals necessary to compete in the world of web 2.0.
I recently discovered there are entire websites devoted to following this trend, as more lawyers find themselves in the unemployment line rather than creating the business and lifestyle of their dreams.
If you’ve been laid off and are now considering a solo career—GREAT! There’s never been a better time than now to do it!
With a little help and some insider information, you can create a million dollar law practice that provides you the security and freedom you’re looking for—even in this economy (I witness this every day in our Personal Family Lawyer Program). It’s just going to require a shift in the way you’ve been accustomed to doing business and some fine tuning of your legal marketing skills.
You’ll also need to load up on resources designed to help you stand out in an oversaturated legal market and make a commitment to run your firm like a BUSINESS, not a traditional law practice where your only concern is billing for every email, phone call and piece of paper possible.
And when I say “run your firm like a business” I mean the client (or customer) has to become your number one priority. You’ll have to be innovative and creative to stay competitive. And most importantly, you’ll have to learn some renegade legal marketing tactics to close clients on your services before they start “shopping around” at other firms.
I realize that sounds like a lot, but it’s a whole lot easier than you think. If you are serious about stepping out on your own in 2009, here are some resources I HIGHLY recommend you add to your legal marketing arsenal so you can kick things off with a bang:
- Renowned legal marketing coach and million-dollar law firm owner, Alexis Martin Neely has over $22,500 worth of FREE legal marketing and practice building gifts for download here. At a bare minimum, you MUST get these tools into your hands if you’re serious about creating a law firm that runs on auto-pilot and brings in enough money for your family to live on!
- Alexis also has a really great Holiday Call that talks about creating the law practice of your dreams in any economy. She actually lays out the top 3 things you MUST be doing right now to ensure a steady flow of new clients. Also, on the call is Dave Dee , a marketing guru who coached Alexis on how to build her million dollar law practice from scratch. It’s normally $47 but Legal Marketing Maven readers can download it FREE here.
- Once you get your practice set up with a physical address, get yourself listed on Local Search as soon as possible. We have a great how-to post on getting your law firm set up on Google Maps here that will walk you through the process in 10 minutes flat.
- Finally, stay tuned and be sure to visit back here in the next few weeks as we roll out some affordable (yes, I mean AFFORDABLE) how-to, handholding products that will show you how to get free publicity as a legal expert, generate leads with social media and optimize your website so you rank above your completion in Google and Yahoo Search.
And as always, if you have specific questions that weren’t addressed by any of these resources or you would like some help developing a legal marketing strategy for your new firm, please email help@legalmarketingmaven.com for further information.
Online Business Manager and law firm marketing expert, Laura Lee Sparks, is one of the most authoritative and well respected voices on attorney outsourcing, legal marketing and being a virtual assistant for lawyers on the web. Her advice and legal marketing campaigns have helped lawyers reach and surpass the million-dollar mark in their businesses numerous times thanks to her straight-forward advice and ability to make legal marketing principles easy to understand and implement. For further information on lawyer outsourcing programs or to contact Laura Lee directly, please email help@legalmarketingmaven.com
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Sara
http://smallbusinessgrant.info