My good friend and personal coach, Alicia Forest just wrote an excellent post on her blog about showing gratitude to your prospects, clients and referral sournces during the holiday season.
I can’t stress enough how important this is in the legal industry and if you’ve never used a holiday to say THANK YOU to your clients–and even prospects considering your firm, now would be a great time to start!
Why?
It’s an effective keep-in-touch legal marketing tool, it’s super inexpensive with great ROI and more importantly, it shows your clients you’re just a nice gal or guy who’s greatly appreciative of their business.
I’ve excerpted some of Alicia’s post below and I encourage you to read the rest on her site (and take notes!).
Happy Thanksgiving!
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As we head into the season of giving, now is a great time to show appreciation to your clients and customers. Taking the time to give thanks to your clients will set you apart, increase loyalty, improve retention, inspire more sales, and deepen relationships that last long after the initial sale.
Here are 10 easy ways you can say thank you to your clients:
1. Greeting Cards
My husband often teases me that I should own stock in Hallmark for the amount of money I spend a year on cards. I love to send cards, for a specific reason or for no reason at all.
For business, you’ve probably heard of SendOutCards (and no, I’m not an affiliate or a distributor). I get a lot of cards this way, from colleagues, and it definitely deepens the relationship for me. And it is a super-easy way for you to do that with your customers too.
2. Personal Notes
I love to send personal notes too. I have specially designed notecards that I send when I just want to connect with someone after a particularly powerful coaching call, when someone makes an investment in Platinum, when I’ve made a special connection with someone in person, or when a client just needs a little cheer.
3. Invitations
One of the things you can do for your top clients is to invite them to a special event just for them. It can be a lunch or dinner at an event you’ll all be at, or carve out a portion of your own live event to spend time just with them.
You can also invite them to special teleseminar or webinar where you offer them free content just for being your top clients.
4. Small Gifts
Flowers, books, a mug, or something more specific are all thoughtful gifts for clients. They can be sent for certain occasions or just because (that’s actually my favorite way to send a gift).
Click here to keep reading more ideas on Alicia’s blog
