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3 Ways to Get More Love From Referral Partners
If your referrals from local professionals are running dry, it might be time implement new strategies to nurture those professional relationships and keep business flowing again. Rather than just asking for their recommendation, here are three creative ways to add value to your referral partner’s business and make it irresistible to work with you: Continue reading
Are You Gathering The Right Data?
If your serious about having a greater impact with your legal marketing, it’s time to start gathering the right data so you know what’s working and whether you’re on the right track. To do this effectively, your receptionist should be … Continue reading
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Facebook Timeline for Lawyers – Syncing Your Blog
We’re going through the analytics on our client’s Facebook pages today and we’re really excited about the impact changing over to timelines has had. Everyone’s reach is up exponentially, just by making great use of the new features on the … Continue reading
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What Attorneys Need To Know About Facebook’s Timeline For Pages
If you have a Facebook Fan Page, tomorrow it will convert over to the new Timeline for Pages. This is something that will require your attention (or the attention of someone on your marketing team!) to ensure it’s set up … Continue reading
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Spread Awareness in Your Community with Your Legal Marketing
Next month is National Health Care Decision Day (April 16th). I want to encourage you to take this opportunity to get the message out about the importance of documenting health care wishes and having conversations with family members and the people you trust. It’s also a great opportunity to spread your message to the community at large! Continue reading
How Do I Know I’m Targeting The Right Keywords For My Law Firm Website or Blog
Targeting the right keywords on your law firm website or blog is a critical step in attracting clients who are looking for legal services online. But how do you know if you’re using the right ones? How do you know … Continue reading
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Legal Marketing Tip: How to Ensure No Prospect is Left Behind
Yet when it comes to effective, education-based legal marketing, getting more leads is only half the battle. The second and arguably most important step, in making the most of your speaking engagements is to automate the follow-up process to ensure no prospect is left behind and everyone receives consistent communication from you and your firm.
Lawyers Can Increase Google Rankings with These Three Steps
By now, you know that Google rankings can mean the difference between being seen by current and potential clients or being buried pages back when someone is looking for a reputable attorney.
Here is tip that will increase your Google relevance and will cost you absolutely nothing. It starts with these 3 steps: Continue reading
Law Firm Publicity Tips: 3 Things You Should Never Say In a Press Release or Media Pitch
When reaching out to your local media for coverage about your firm, there are 3 specific things you should NEVER say in your press release or media pitch.
Saying these things will almost always land your press release in the trash and alienate you from the particular publication or TV station you are trying to target in the future. Continue reading
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What Is the Point of Social Media Anyway?
I’ve heard this question over and over from lawyers who are wondering why they would want to invest their valuable time into what they consider to be some frivolous conversations that take place on social media outlets. Continue reading
