Category Archives: Marketing

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I’ve got a perfect gift for your “Valentine”

It’s not roses. It’s not candy. It’s not diamonds or jewels. It’s more valuable than any of those, in fact it is something that is simply irreplaceable. What your valentine (and the rest of your family) REALLY wants from you … Continue reading

Posted in Law Firm Marketing, Marketing | Tagged , | 1 Comment

When Thanking Colleagues for Referrals, Go Old School

Referrals are very valuable. If you aren’t actively and consistently taking action to give and receive them, do something now! But, here’s a little tip that I wanted to share with you that many lawyers either don’t take the time … Continue reading

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Open Rates are Over-Rated

“Ack! My open rate is 25%!” I’ve heard this a few times from lawyers who believe that they are shooting for a 100% open rate. The thing is, the open rate is not an accurate measure for determining how many … Continue reading

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Add These 8 Activities to Your 2017 Legal Marketing Plans

Our mission here at Legal Marketing Maven is to make law firm marketing easy, efficient and affordable. We do this by offering a wide range of services that will allow you to have access to professionally developed marketing that works. … Continue reading

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REVEALED! The “Secret Sauce” of Marketing

We often come across law firms that are unintentionally throwing their money away using what we call “shotgun marketing.” Shotgun marketing works like this: You look at your calendar for the next several months and discover that you have a … Continue reading

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Networking for Dummies…and Lawyers

Networking is really all about developing new relationships and opportunities. That seems simple enough, right? Well, some lawyers are really great at it. Others….not so much. You are building a law firm. You are doing that by seeking out potential … Continue reading

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Two Legal Marketing Black Holes and A Easy Fix!

I’ve had the pleasure of speaking with a bunch of attorneys this past week about their marketing, what they are doing, what they are NOT doing, what is working and what is not working. In almost EVERY conversation, I found a huge hole that NEEDS to be filled to convert more prospects into clients. I wanted to share it with you because, I’m worried that you may have it too, and it is easy to fix. Continue reading

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5 Things You Absolute Must Get From Your Logo Designer

But no matter who you work with, there are 4 things you’ll need from them after the design is final. Most lawyers aren’t graphic designers and don’t speak “design-speak” so I wanted to be sure that you know what to ask for. Continue reading

Posted in Law Firm Marketing, Law Practice Management, Marketing, Productivity, Uncategorized | Tagged , , | Leave a comment

2 Devastating Mistakes That Will Kill Your Print Marketing

However, you need to pay close attention to details when you are creating print media advertising. It is possible to completely waste your money on print if you make one (or both!) of these devastating mistakes. Continue reading

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