I’m back from Texas where Amber and I attended a digital marketing event. The trainings themselves were great, but as always for us, the real magic happened over dinner and drinks as we enjoyed uninterrupted time to map out our company’s marketing and lead generation strategies for the next quarter.
(TRANSLATION: No emails, phone calls, visitors, kids, their friends, staff members, the fed ex guy or pets to interrupt!)
I wasn’t surprised a bit on the last morning of the event when the main speaker (who works with some very big household names) told the audience how the most successful people he knows in business always book one extra day at the hotel when they attend conferences. He’s since gone on to adopt the same practice and believes it’s had a massive impact on his bottom line.
I GET IT! We are all busy serving our clients. We all have lives and things get crazy. It’s hard to deal with the client work we have on our plates, let alone carve out dedicated time to work ON the business, not just IN it.
That’s where some uninterrupted hotel time goes a long way. You have an opportunity to decompress from the event or CLE you are attending, chew on some ideas and use the quietness and seclusion to laser focus on business growth plans for your own LAW FIRM.
If it’s been awhile since you’ve set aside an intense day of planning, consider doing just this as we round out the summer. Some of my clients even book hotel rooms in their local city just to get away for 24 hours. Could you do the same?
It could make a big impact on how strong your practice performs as we head into the final months of the year. As always, I’d love to hear the plans or strategies you come up with when you are done. Feel free to post a comment and let me know what are you are planning on the marketing and practice management side!
Laura Lee Sparks
Founder – CEO
Consistency is Key – We make it HAPPEN!
P.S. If you come up with some really great marketing plans but don’t have the time, or staff members available to carry them out, I’d be happy to talk to you to discuss how we may be able to help, just email me and let’s schedule a time to chat, if we can’t help, I can point you in the direction of resources that can. Also, check out tip #2 in the featured article below
How Well Do You Implement Your Marketing Strategies?
Throughout my years of consulting with law firms about their marketing and practice management plans, I’ve found one consistent thing that is a barrier to success: implementation.
I get it. You’re busy with clients and making sure your office runs efficiently and turns a profit. You may love coming up with ambitious marketing plans, but just don’t have the time or resources to put them into action.
So how do you break out of this cycle and start really implementing your legal marketing plans so you can see significant growth in your law firm? I’ll share 3 tips I’ve picked up along the way that will get you on the path towards implementing those plans and seeing the money roll in:
1. Set MEASURABLE Goals
The best legal marketing plan in the world won’t succeed unless there are realistic, measureable, and attainable goals attached to it. These goals should include items like how many referral contacts you want to make within a certain amount of time or how many speaking engagements you’d like to give on a regular basis. Setting up these smaller goals is the key to achieving that much larger goal of bringing in as many qualified clients as possible.
2. Enlist Some Help!
Remember, you don’t have to go it alone! Look to your staff for help achieving your marketing goals and use their strengths and talents in ways that will truly help to grow your law firm. If you’re still having trouble keeping up with your goals, like for example writing a certain amount of blog posts per month, then consider hiring outside marketing help to handle those things for you. You’ll be free to concentrate on the marketing activities that you enjoy and that you’re good at, but you’ll still have peace of mind that the other areas of your marketing plan are not being neglected.
3. Schedule Marketing Time Like Client Time
Treat your marketing efforts like you would any client that comes into your office. Schedule time in your calendar for marketing appointments or block of time to do work, and make sure everyone on your staff knows that this marketing time is just as important as client time. Getting into this mindset can be the difference between a firm that makes good money and a firm that makes great money.
4. Have Some Form of Accountability
I know that 90% of the attorneys that I work with, work by deadline. And YOUR work, especially the marketing stuff doesn’t have a deadline. (Until, you are looking up from the last of the client work and realizing there are no new clients coming in the door!) Consistency in your marketing is key to it’s success and that requires deadline and someone making sure those deadlines are not pushed back due to any circumstances. And yes, that includes client work! If you and/or your team need accountability when it comes to your marketing I highly suggest checking out our Inner Circle group. We do weekly assignments, Open Office calls with me, Training and more! You can test drive it for a month for only $1 to see all that we deliver. (And there’s a ton of bonuses too!)
Do you have any questions about how you can make these changes in your law firm? Do you want to talk about other strategies to help you implement your marketing plan? Then please feel free to email me here to schedule a free strategy session so we can discuss some ways to get your marketing plan off the ground and happening on a consistent basis. No high pressure sales, just simply a chance for us to have a “virtual” cup of coffee and chat about your business, I promise you will come away with a good plan for turning your ideas in actions!