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5 Simple Steps for Restoring Your Out-Dated Website

The website is, most likely, the hub of all of your law firm marketing. You social media marketing points people there, as does your email and offline marketing. That makes it super important that your website is in great shape. If it has been more than 6 months since you reviewed your website – and especially if you haven’t looked at it since it was created (Yikes!) – go do these things now.

1. Carefully read your home page.

ipad-605420_640Visiting your home page is often the first step taken by your potential clients to get to determine if they want to do business with you. Make sure that your home page reflects who you are, what problems you can solve for them, and your ideal client

2. Review your bio – and rewrite if necessary.

When you read your bio, make sure everything is up-to-date. Have you earned any more certifications? Are you working with new community organizations? Make sure these are listed there. While you are at it, make sure your headshot is current.

3. Make sure there are no missing pages.

Now that you’ve had a website for a while, you may have ideas about a new page. For example, if you get the same basic questions over and over, create an FAQ page. You also may have added a new service, if so add a page for it.

4. Make sure your team page is up-to-date.

I always recommend that lawyers include a page on their website that introduces key team members. This is a great way for clients to feel at ease when they interact with them. If you already have one, make sure you keep it current. If someone has joined or left your law firm, make sure to update that page accordingly. It’s also a good idea to review their description and update their headshot when necessary.

5. Proof your website. And, then proof it again.

You’d be amazed at what a typo on a webpage can do to your reputation! Not all of us are super at proofing and editing, so if you need to, delegate this task. But, make sure every phone number is correct and every link (internal and external links) are checked.

These are just a few quick things you can do to make sure that your website is working for you. (And, not against you!) If you think a full audit is required, you should consider taking our Inner Circle Training & Accountability Program for a test drive. For just $1 you can try out membership for 30 days and Website reviews are just ONE of the MANY benefits of membership!

 

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Creating an Emergency Plan for Your Law Firm

I spent the earlier part of this week reviewing the emergency plans that I have in place for my company. See, I live in Florida and as of this writing, I do not know if Hurricane Irma will affect me because I am in the Panhandle. But, I am preparing anyway to ensure mine and my family’s safety, as well as the protection of my business, just in case.

questions-2132217_640Major Pros:

  • The majority of our company files are cloud-based in multiple platforms so we don’t have to worry about a loss of documents or client work products.·
  • I’m the only one in the company that lives in Florida. Even if I am temporarily out, the team can keep all client accounts going without me.

Major Cons:

  • Because most of my attorneys are in other states, the stuff that they do rely on ME for (as opposed to other team members), could be disrupted. It’s not like having a local business where EVERYONE is off of work during a hurricane or snow storm. Their life continues as normal and I have to make sure that my issues don’t interfere.
  • If I suddenly fell off the radar, the team, and my clients, could have a hard time learning of my whereabouts/ condition.

That last point sounds kinda silly, but it happened to me with a contractor just a few months ago.

One of my attorneys was having his website redone, and halfway through the project, the graphic designer he was using literally FELL. OFF. THE. RADAR. She wasn’t returning phone calls, emails… anything.

It got to the point after a few weeks that we became worried for her safety. We had no way to contact her family or loved ones to check in. We were close to calling the police and giving her name to do a well check. And, needless to say on the work side, the website project was totally derailed for a time.

See, even if you don’t experience a major natural disaster in your business, you still should have some basic contingency plans in place to deal with curveballs that could arise in your practice. After the designer incident, I’ve begun asking virtual employees for a contact number or email of someone that I could reach out to in an emergency.

Could you maybe ask the same of your employees? Do you know how to track down a spouse or loved one if your paralegal or secretary fails to show up for work or otherwise falls off the map? Do you need to create plans to handle your “brick and mortar” emergency issues, such as protecting files in the event of a flood or fire?

It’s my hope that this week that you take a serious look at your disaster planning. The checklist below offers some key tips and pointers when designing an emergency plan for a law firm.

And, if you are in the path of Irma, hit reply and let me know what your plans are. Good luck, and my thoughts and prayers are with you!

Laura Lee

Creating an Emergency Plan for Your Law Firm

Many of us recognize the importance of having an emergency plan for our family in the event a crisis strikes. We stock up on emergency kits, we designated meet-up spots, we buy the right insurance policies, etc. all in the name of preparedness.

Yet most practice owners have not taken the same care or caution to create emergency plans for their law firm. This is a huge mistake that could affect not only you… but your family, your livelihood (read: $$) and your employees if a serious problem occurs.

While you may have insurance for your business that would cover losses in the event of a catastrophic event like a fire or a flood, there are other routine and practical items to consider so that your business can continue to operate with minimal downtime or hiccups.

If you haven’t already, sit down with your core team members and decision makers in the practice this week. Bring up the following agenda items and talk about each situation to ensure you have an appropriate plan in place that everyone is familiar with and prepared to follow.

  • Client Files- What is the plan to protect client files? Could you begin to move key documents into the cloud? Are you properly backing-up or keeping copies of cloud-based documents in case something happens to your web-based files?
  • Employee Contact Information- If an employee fails to show up for work or can’t be reached for any length of time, do you have a back-up person to contact (a spouse, loved one, neighbor?). Do you have emergency contact information for contractors or virtual employees (IT techs, web designers, virtual receptionist, document drafters) for the same reasons?
  • Office Inventory- Have you created an inventory of your office equipment, resources, furniture, etc. so that you could quickly determine the extent of damage and expedite your insurance claims if something happens? (Pictures are key here as well).
  • Designate a “back up” location- Think of alternative places where your law firm could continue to operate, employees and all, if your current location was damaged or unavailable for any reason.·
  • Create Escape Routes- If your office is in a high-rise or other public building structure, make sure your employees are familiar with all emergency escape routes and exits. Not all emergencies have “prep” time like a hurricane!

Finally, it would be helpful to record the discussion that you have with your team regarding your emergency plans. Once you work through your options, you can then transcribe the audio of your meeting and simply clean up the transcript so that you have a proper “emergency plan” manual in writing that can be referred to and amended quarterly.

 

 

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3 Biggest Time Wasters for Lawyers

Time. No one seems to have enough of it. If you continually find yourself with a list of unfinished tasks at the end of the day, it can be extremely stressful. Nobody likes the feeling of leaving things undone. Running out of hours in the day can also make you late with client’s work. This can leave them with a bad taste in their mouth. It is impossible to squeeze more than 24 hours out of a day, so you really need a way to get more done with the time that you have.

It’s easier than you think to find time in your day. The best thing that you can do is to identify the things that needlessly waste your time. We’ve helped lawyers from all around the country identify key time wasters and they tend to be for the same for many firms. My guess is you are guilty of at least one, if not all, of them.

number-2126718_640Here are the 3 Biggest Time Wasters for Lawyers:

1. You take unscheduled phone calls

I understand that you want to provide great customer service, but taking unscheduled phone calls disrupts your work and breaks your concentration which can be an enormous drain on your personal productivity. Designate a few times each day to return phone calls and be sure to schedule calls in advance whenever possible. Your productivity will rise and an added bonus is that people will begin to respect your time.

2. You don’t have an agenda for client meetings

When you meet with a client, be sure to have a well thought-out agenda rather than just winging it. While you are at it, determine that outcome of that meeting before it even starts. Having a plan and an anticipated outcome will keep you and your client focused.

3. You don’t block your time

Time-blocking is one of the BEST ways of getting more out of your day. The process is simple, just identify the things you need to accomplish and go to your calendar and block your time accordingly. Haphazardly switching from one task to another, or worse , multi-tasking is a major time waster. Blocking your calendar will help you focus on one task at a time which allows you to use your time wisely and achieve greater productivity.

Are you guilty of one (or all!) of them? Trust me, the tips above will work. In fact, I do this myself. I love to work, but I also honor the time I need to take for myself. By using your work time more effectively, you’ll be able to schedule more “downtime” giving you a chance to rewind and refresh.

Have you identified any time wasters of your own? I’d love to hear about how you overcame them. Just email us at lauralee@legalmarketingmaven.com

 

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5 Simple Steps for Restoring Your Out-Dated Website

Did you get a chance to check out the Eclipse earlier this week?!

As you probably know, our core LM2 team is entirely virtual. We all took the afternoon off and compared pictures of the event via text.

I’m in the Florida Panhandle, so I parked a beach chair in the sand with my daughter and we enjoyed some pretty cool views of the partial eclipse.

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Michelle is in Kansas, and was lucky enough to be in driving distance of the Path of Totality. She and her family had a lot of fun right in the center of it all. Here’s a pic she grabbed.

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Amber is in the Philly area, is a procrastinator, didn’t buy glasses, and has two little kids that she was afraid would go blind. So here was her shot.

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So there you have it, views of the Eclipse from the LM2 team. I hope you enjoyed that.

Back to legal news, I hosted a really great training call in our Inner Circle program on SEO and local search optimization. I brought in a colleague of mine who is not only a ninja with SEO, but does it ethically—which is so critically important for attorneys.

I think what shocked many of our attendees is how old “black hat” and “grey hat” tactics, meaning SEO strategies that can get your site shut down and/or punished in Google, are making the rounds again. If you are working with someone for SEO help, it would be worth it to you to learn what those things are to ensure they aren’t implemented on your account!

Another tidbit: having the right keywords is not ALL that matters when it comes to showing up prominently in search engines. Google also takes into account the user experience, the authority of the site, and the VALUE that the content provides to the person browsing.

Maybe it’s been awhile since you looked at the content of your website. Chances are, it’s out of date and could use some refreshing in the “value” department. I have some tips for how to take care of that in the feature article below.

As always, if the problem is simply that you DON’T have the right content for your site, or don’t have time to keep the site updated, we can help. Just hit “reply” and let’s set up a call to discuss your needs.

Have a great week,

Laura Lee

5 Simple Steps for Restoring
Your Out-Dated Website

The website is, most likely, the hub of all of your law firm marketing. You social media marketing points people there, as does your email and offline marketing. That makes it super important that your website is in great shape. If it has been more than 6 months since you reviewed your website – and especially if you haven’t looked at it since it was created (Yikes!) – go do these things now.

1. Carefully read your home page.

Visiting your home page is often the first step taken by your potential clients to get to determine if they want to do business with you. Make sure that your home page reflects who you are, what problems you can solve for them, and your ideal client

2. Review your bio – and rewrite if necessary.

When you read your bio, make sure everything is up-to-date. Have you earned any more certifications? Are you working with new community organizations? Make sure these are listed there. While you are at it, make sure your headshot is current.

3. Make sure there are no missing pages.

Now that you’ve had a website for a while, you may have ideas about a new page. For example, if you get the same basic questions over and over, create an FAQ page. You also may have added a new service, if so add a page for it.

4. Make sure your team page is up-to-date.

I always recommend that lawyers include a page on their website that introduces key team members. This is a great way for clients to feel at ease when they interact with them. If you already have one, make sure you keep it current. If someone has joined or left your law firm, make sure to update that page accordingly. It’s also a good idea to review their description and update their headshot when necessary.

5. Proof your website. And, then proof it again.

You’d be amazed at what a typo on a webpage can do to your reputation! Not all of us are super at proofing and editing, so if you need to, delegate this task. But, make sure every phone number is correct and every link (internal and external links) are checked.

These are just a few quick things you can do to make sure that your website is working for you. (And, not against you!) If you think a full audit is required, you should consider taking our Inner Circle Training & Accountability Program for a test drive. For just $1 you can try out membership for 30 days and Website reviews are just ONE of the MANY benefits of membership!

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5 Tips for Generating Content for Your Legal Blog in 15 Minutes or Less!

If you think blogging for your firm is dumb, overrated or a waste of your time, you are not alone. Probably the number one request we get here at LM2 is to help attorneys with blog content because they hate it.

It doesn’t negate the importance of blogging, though. Fresh content helps you rank better for SEO purposes. It makes it easier to share your content on social media with people right in your local community. And, it positions you as a legal authority in the eyes of potential clients and the press.

LegalMarketingMaven.com (12)My top recommendation is to look to your inbox.

You receive questions from potential clients every single day. Their problems are phrased to you in their language, using “non-legal” jargon, and they are referencing very specific information that maybe they were not able to find online. Jackpot! Those questions and your responses to those questions make for wonderful blog posts. They practically write themselves.

Plus, in the future, someone else will likely be seeking the same information in the search engines, and it will be your website that pops up if you take the time to address the issue!

You don’t need to write an entire dissertation on the question either. You can even give the question a title and format it like a Q & A. Here’s an example:

Title: Can My Mother Disinherit Me?

Question: My mom is threatening to cut me out of her will, can she do that?

Attorney Answer: Then provide your answer here. (Obviously you’ll clean this up a bit to make your answer general so that it does not appear to be specific legal advice).

Remember, people don’t click on attorney blogs looking to read random dissertations. They have very real problems and they are looking for immediate answers to their questions. Using questions as blog posts gives your clients what they want and makes life easier on you at the same time.

If you are struggling to come up with additional ideas for posts, see my featured article below for some pointers. And, of course, you can always recruit our team to help you out in the blogging department if and when you are ready to delegate!

Have a great week,

Laura Lee

5 Tips for Generating Content for Your Blog
in 15 Minutes or Less!

Maintaining and regularly updating a blog on your law firm website is a great way to increase website traffic. However, writing content for your blog can seem overwhelming. But when you use these 5 tips, it is really much easier than you think to create interesting content for your blog.

1. Use The News

Ideas for content are all around you. All you have to do is watch the news and keep current on emerging issues relating to your practice. Use any recent developments in your practice area, such as important court decision or issuance of new regulations.

2. Don’t Be Too Lawyer-ish

This is not the place for serious in-depth, technical articles. Don’t write about topics like you did in law school. Keep it short and write about issues in layman’s terms to make it more appealing to your blog readers.

3. Have a conversation

In writing, it can be easy to forget we are speaking to real, live people. Write your blog post as if you were discussing the issue with a (non-lawyer) friend. Most people find it easier to write that way and you’ll have the added benefit of improving the overall reading experience and increase engagement of the reader by using conversational tone.

4. Stick To Your Niche

It is tempting to try to cast your net wider by writing about several different practice areas, but we find that it is more effective to focus on your niche. This will make your writing process easier and it will position your firm as an expert in your specific practices areas which will build trust for potential clients.

5. Think Beyond Text

You can have a powerful impact by incorporating visual elements into your blog. A simple graphic or image can draw attention to the blog article and will increase readership.

Blogs are a powerful way to increase traffic to your website, but they really must be regularly updated. If you keep these 5 tips in mind, you should be able to generate content quickly and easily. So, why not plan an hour this week to do several. In terms of ROI, it could be your most valuable marketing hour of your week!

If you are having trouble staying consistent with your blogging, you may want to check out our Consistent Content Program where each month we write and post custom blog content, write and manage social media updates and write and manage an electronic newsletter for you! It puts all of your content generation on autopilot, you simply read, approve and let us make it happen!

 

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The most effective legal marketing plans are created… in a hotel room?

I’m back from Texas where Amber and I attended a digital marketing event. The trainings themselves were great, but as always for us, the real magic happened over dinner and drinks as we enjoyed uninterrupted time to map out our company’s marketing and lead generation strategies for the next quarter.

Untitled Design(TRANSLATION: No emails, phone calls, visitors, kids, their friends, staff members, the fed ex guy or pets to interrupt!)

I wasn’t surprised a bit on the last morning of the event when the main speaker (who works with some very big household names) told the audience how the most successful people he knows in business always book one extra day at the hotel when they attend conferences. He’s since gone on to adopt the same practice and believes it’s had a massive impact on his bottom line.

I GET IT! We are all busy serving our clients. We all have lives and things get crazy. It’s hard to deal with the client work we have on our plates, let alone carve out dedicated time to work ON the business, not just IN it.

That’s where some uninterrupted hotel time goes a long way. You have an opportunity to decompress from the event or CLE you are attending, chew on some ideas and use the quietness and seclusion to laser focus on business growth plans for your own LAW FIRM.

If it’s been awhile since you’ve set aside an intense day of planning, consider doing just this as we round out the summer. Some of my clients even book hotel rooms in their local city just to get away for 24 hours. Could you do the same?

It could make a big impact on how strong your practice performs as we head into the final months of the year. As always, I’d love to hear the plans or strategies you come up with when you are done. Feel free to post a comment and let me know what are you are planning on the marketing and practice management side!

Laura Lee Sparks
Founder – CEO
LegalMarketingMaven.com
800.931.7696
Consistency is Key – We make it HAPPEN!

P.S. If you come up with some really great marketing plans but don’t have the time, or staff members available to carry them out, I’d be happy to talk to you to discuss how we may be able to help, just email me and let’s schedule a time to chat, if we can’t help, I can point you in the direction of resources that can. Also, check out tip #2 in the featured article below :)

How Well Do You Implement Your Marketing Strategies?

Throughout my years of consulting with law firms about their marketing and practice management plans, I’ve found one consistent thing that is a barrier to success: implementation.

I get it. You’re busy with clients and making sure your office runs efficiently and turns a profit. You may love coming up with ambitious marketing plans, but just don’t have the time or resources to put them into action.

So how do you break out of this cycle and start really implementing your legal marketing plans so you can see significant growth in your law firm? I’ll share 3 tips I’ve picked up along the way that will get you on the path towards implementing those plans and seeing the money roll in:

1. Set MEASURABLE Goals

The best legal marketing plan in the world won’t succeed unless there are realistic, measureable, and attainable goals attached to it. These goals should include items like how many referral contacts you want to make within a certain amount of time or how many speaking engagements you’d like to give on a regular basis. Setting up these smaller goals is the key to achieving that much larger goal of bringing in as many qualified clients as possible.

2. Enlist Some Help!

Remember, you don’t have to go it alone! Look to your staff for help achieving your marketing goals and use their strengths and talents in ways that will truly help to grow your law firm. If you’re still having trouble keeping up with your goals, like for example writing a certain amount of blog posts per month, then consider hiring outside marketing help to handle those things for you. You’ll be free to concentrate on the marketing activities that you enjoy and that you’re good at, but you’ll still have peace of mind that the other areas of your marketing plan are not being neglected.

3. Schedule Marketing Time Like Client Time

Treat your marketing efforts like you would any client that comes into your office. Schedule time in your calendar for marketing appointments or block of time to do work, and make sure everyone on your staff knows that this marketing time is just as important as client time. Getting into this mindset can be the difference between a firm that makes good money and a firm that makes great money.

4. Have Some Form of Accountability

I know that 90% of the attorneys that I work with, work by deadline. And YOUR work, especially the marketing stuff doesn’t have a deadline. (Until, you are looking up from the last of the client work and realizing there are no new clients coming in the door!) Consistency in your marketing is key to it’s success and that requires deadline and someone making sure those deadlines are not pushed back due to any circumstances. And yes, that includes client work! If you and/or your team need accountability when it comes to your marketing I highly suggest checking out our Inner Circle group. We do weekly assignments, Open Office calls with me, Training and more! You can test drive it for a month for only $1 to see all that we deliver. (And there’s a ton of bonuses too!)

Do you have any questions about how you can make these changes in your law firm? Do you want to talk about other strategies to help you implement your marketing plan? Then please feel free to email me here to schedule a free strategy session so we can discuss some ways to get your marketing plan off the ground and happening on a consistent basis. No high pressure sales, just simply a chance for us to have a “virtual” cup of coffee and chat about your business, I promise you will come away with a good plan for turning your ideas in actions!

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What Covfefe and your law firm should NOT have in common

Good morning—I’m enjoying a nice cup of Covfefe and laughs.  If you missed the President’s tweet “seen ‘round the world” before it was taken down **4 hours later **, here’s what I’m referring to.



Let me be clear that my giggles this morning have nothing to do with politics.  I’m a pretty apolitical person by nature.  My brain instead goes right to social media marketing and what a #FAIL this situation was on so many levels.  

Let me take you back a few years…

My first experience with a viral social media FAIL from a company was #MotrinMoms.  This was in the early days of Twitter when hashtags were just taking off as a way to track conversations across the entire platform.

The pain-reliever brand Motrin thought it would be clever to create a social media campaign that jabbed at Babywearing moms—you know, the ones that carry around their kids in some type of sling.   They even had the trendy hashtag- #MotrinMoms to go with the advertising.

The backlash was IMMEDIATE and I literally watched a huge mess unfold before my eyes.  Moms took over that hashtag with a VENGANCE, forcing a NATIONAL PR crisis for Motrin.  I’m not kidding when I tell you It. Was. War.  Boycotts happened. Advertising was pulled.  The “tweetstorm” was born.

Fast-forward to today: social media platforms have grown ridiculously over the years, which only increases the chances for companies to make HUGE mistakes that live on forever via the internet.

It’s more important than ever for attorneys to take EXTRA CARE with their social media marketing to avoid the chance doing or saying something stupid… or even just insensitive, that goes viral for the whole world to see.

Just last week following the Manchester attack, my team was up well past midnight, going through each client’s social media feeds to ensure we had NOTHING scheduled that would have been seen as inappropriate, in bad taste or just in bad timing.

Turns out that a few of our clients were set to send out social media posts in the morning along the lines of “Parents: who would raise your kids if you were suddenly and tragically killed in an accident….”

My estate planning lawyers are in the business of helping parents work through these issues—but the day after a tragic bombing when kids and parents died would have NOT been the right time to send those posts.  I worried that it could have been seen as opportunistic and insensitive.

So as many of our clients slept, we stayed up in Social Media crisis control mode.  My clients count on me to protect their brand and reputation, and having someone on the team that can take the reins on monitoring accounts is part of that role.

That’s just one of the ways that OUR team works to avoid social media FAILS for our clients.  Here are some other “checks and balances” that our LM2 team has in place that I encourage you to implement in your own practice:

  1. Most social media posts are created in advance, looked at by multiple people and then approved by the attorney to avoid putting something out there that has errors, could be an ethics violation or is just off-putting to the reader.

  2. We centralize all social media accounts in Hootsuite.  It’s my social media management tool of choice to watch over posts in one place.  That way, if I see something that needs to be removed, I have access to ALL of my lawyers accounts in seconds (Facebook, twitter, linkedin, youtube).

  3. As a backup, we make a centralized account as an Administrator to our client’s pages (which they can revoke at any time).  My clients change their passwords everyday and forget to tell me—and I’m locked out of their account.  As an admin, however, I have privileges to access, edit and remove posts using my OWN Facebook login, so this is never an issue in an emergency.

Please take the time this week to put a crisis management plan in place for YOUR firm’s social media.  If you don’t have staff members that can take on this role for you, or you just need help putting a solid strategy together for your online presence, feel free to reach out.  I’d be happy to schedule a call with you to discuss your needs and how I might be able to help.

The last thing you want is for your law firm to ever become synonymous with a viral joke.


Laura Lee Sparks
Legal Marketing Maven
800-931-7696 (t)
www.LegalMarketingMaven.com

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There’s still time…

I’ve been on a lot of calls the past two weeks about the “NEW” Done For You Marketing Program for Estate and Elder law attorneys that I told you about. Seems the new price point and the ability to choose the campaign you want was exactly what everyone wanted!

It's NOT too LATE!Many of the attorneys I spoke to however, wanted to SEE the materials that they would be receiving. I thought maybe you might too so I recorded a quick video (less than 15 min) showing you the three campaigns for May. You can watch it here.

There is still time to get your hands on the May materials, just head over here and fill out the form so we can see if your area is available (we don’t work with competitors!). If it is we will send you a link to purchase and choose your campaign. It really is that simple!

Let me know if you have additional questions.

Laura Lee

PS: There are no long term commitments in this program, it is a month-to-month plan.

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You DO NOT Want to Miss This…..

Last week at NAELA, we announced some big changes in our Done For You Marketing Program for Estate and Elder Lawyers. (One of the biggest is a huge PRICE DROP but keep reading).

If you weren’t there and missed it, here’s what’s up…

Each month we create marketing materials specific to Estate and Elder Law attorneys and those in the program receive:

  • 4 SEO Optimized Blog Articles
  • 4 Video Scripts
  • Print Newsletter
  • Marketing Campaign
  • Press Release
  • Monthly Implementation Call

limited-time-offer-1438906_640ALL OF THESE MATERIALS ARE IN A FULLY EDITABLE FORMAT READY FOR YOU TO USE HOWEVER YOU WOULD LIKE. There is NO “Legal Marketing Maven” branding because that would not be in line with our goal of making YOU the ROCK STAR Estate/Elder Law Attorney in your community!

Now, for the two big changes:

First – you now have control over the campaigns.

Many attorneys that I spoke with over the years really wanted to be in control of what campaigns they were receiving (Ha! imagine that!!). They worried that the campaign “of the month” wouldn’t be something that they wanted or needed. The new program puts YOU in control.  We will select THREE campaigns each month (we have over 80 and create more each month!). YOU will select which one of the three you would like to receive. It will then be delivered with your other materials.

Second big change is the price.

We create educational-based marketing materials because it is incredibly important to us to help educate families about the importance of estate planning. Some would call it our “mission”. We know you don’t have a huge marketing budget to spend each month (despite what some marketing companies think). So we are leveraging all that we have created over the past 6 years and are offering this program, for a limited time for ONLY $697 a month.

You get all the control and all the materials AND your AREA EXCLUSIVITY for that price.

And to boot, I will GIVE you membership in the Inner Circle program. This is the program where I keep you and your team accountable in your marketing. So the ideas are just in your head but are actually getting done each week! Each week you and your team with get assignments, there is an online forum for check-in’s and support from me, my team and other lawyers and each month I host Open Office calls for strategy and training calls to keep you and your team up to date on all the latest and greatest marketing tools and procedures that we know are WORKING because we use them with our full implementation clients! This program is normally $97 a month but is INCLUDED with the DFY marketing program!

I’ll be around the next few days if you want to chat, but if you are interested and think this is a good fit for your practice shoot me back and email or go to LegalMarketingMaven.com/DFY to see if your area is available.

I have a ton of calls scheduled from lawyers I met with at NAELA to lock in territories, so if you are interested, don’t wait to see if your location is open before it’s gone.  

Again, just go to LegalMarketingMaven.com/DFY to see if we are currently working with someone in your area and we’ll be in touch to talk to you further about your desire to join the program.

Warmly,


Laura Lee Sparks
Legal Marketing Maven

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A Little Push Results In Big Rewards. Do You Need A Push?

There are so many things competing for our time. I get it. Heck, I FEEL it. There’s always so much to do that we often fail to do the things that matter.

I recently had a situation where I nudged a lawyer into doing something she knew she should do, but had a thousand reasons not to.

A Little Push“I don’t have the time.”

“I don’t think that will work in my community.”

“I have client work to do.”

In our Inner Circle recently I gave our lawyers a really specific challenge. There was one lawyer that basically said no, because (fill in the blank with a reason).

I poked. “Here’s another way to do it.

The lawyer said, “Well, ok, I will (take a very small action).

I pushed a little. “Great. How about doing this?”

The lawyer said, “I guess I could do that. I also think I could do (a new small action).’

I nudged. “That is AWESOME! That wasn’t too hard, right? How about doing this…?”

The lawyer said, “Ok, I did it…and guess what? One of our local publications asked me for an interview.”

A couple of days pass….

The lawyer said, “The interview was great and I am on the FRONT PAGE!!”

I was thrilled and happy with her success, but not really surprised. Because taking action works! Sometimes we just need to push the little mundane excuses out of the way for just a little while and DO something.

This lawyer had the tools she needed because she had our DFY materials that just had to be executed. The real work for her was to push herself out of her way. Once she did, she got big results!

Hopefully you can read this story and easily recognize the excuses you need to push out of YOUR way. If you need a little help with that, you should consider joining our Inner Circle Accountability and Private Group Coaching Program. I can help you there. The best part is that you can join for 30 days for only $1.

You might be surprised by what a little push (aka nagging) from me can do for law firm!

Posted in Law Firm Marketing | Tagged , , | 1 Comment