Author Archives: lauralee
3 Ways to Get More Love From Referral Partners
If your referrals from local professionals are running dry, it might be time implement new strategies to nurture those professional relationships and keep business flowing again. Rather than just asking for their recommendation, here are three creative ways to add value to your referral partner’s business and make it irresistible to work with you: Continue reading
Are You Gathering The Right Data?
If your serious about having a greater impact with your legal marketing, it’s time to start gathering the right data so you know what’s working and whether you’re on the right track. To do this effectively, your receptionist should be … Continue reading
Facebook Timeline for Lawyers – Syncing Your Blog
We’re going through the analytics on our client’s Facebook pages today and we’re really excited about the impact changing over to timelines has had. Everyone’s reach is up exponentially, just by making great use of the new features on the … Continue reading
What Attorneys Need To Know About Facebook’s Timeline For Pages
If you have a Facebook Fan Page, tomorrow it will convert over to the new Timeline for Pages. This is something that will require your attention (or the attention of someone on your marketing team!) to ensure it’s set up … Continue reading
Spread Awareness in Your Community with Your Legal Marketing
Next month is National Health Care Decision Day (April 16th). I want to encourage you to take this opportunity to get the message out about the importance of documenting health care wishes and having conversations with family members and the people you trust. It’s also a great opportunity to spread your message to the community at large! Continue reading
5 Ways To Spark More Engagement With Your Law Firm Email Newsletter
If you’re sending an email newsletter but feel like it’s not getting much attention….or perhaps not even getting read at all, it may be time to change your approach.
The purpose of email marketing is to build relationships, not just occupy inbox space. Continue reading
Does the Rule of 7 Apply to Law Firm Marketing?
If the marketing for your law firm is not producing the ROI or results you want, you may have a problem with being consistent.
Consistent marketing isn’t just slick sales lingo from a marketer or advertising rep. trying to get more business from you. In order for people to know, like and trust you, they have to hear from you regularly. Continue reading
Take a break from your legal marketing this Spring …(yes, really)
We know that you are so busy taking care of your business, servicing your clients and building referral relationships that your marketing sometimes takes a backseat to everything else going on. That is why we created this program specifically for you.
Continue reading
Social Media for Lawyers: 4 Places To Find More LOCAL followers on Twitter
For lawyers, having 10,000 followers on Twitter means nothing if the majority of your network is located halfway across the country from where you are licensed to practice law. That’s why any good social media strategy for attorneys depends on … Continue reading
How Do I Know I’m Targeting The Right Keywords For My Law Firm Website or Blog
Targeting the right keywords on your law firm website or blog is a critical step in attracting clients who are looking for legal services online. But how do you know if you’re using the right ones? How do you know … Continue reading








