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Legal Marketing Tip: How to Ensure No Prospect is Left Behind
Yet when it comes to effective, education-based legal marketing, getting more leads is only half the battle. The second and arguably most important step, in making the most of your speaking engagements is to automate the follow-up process to ensure no prospect is left behind and everyone receives consistent communication from you and your firm.
The Real Reason You Need a Blog For Your Law Firm
Let’s get real for a minute. Most people will not visit a law firm website unless they have a pressing need and are looking for answers. They either want help from an attorney or want to know how to take care of the matter for themselves. Unless your posts are really engaging or entertaining (which they may be), rarely will you find loyal readers who will devour your content day after day. Continue reading
Posted in Blogging for Lawyers, Law Firm Marketing
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Law Firm Marketing Tips: 4 Free Ways To Increase Registrations To Your Next Live Speaking Event
The number one concern when booking a live speaking event or workshop on a legal topic is, “how can I put more butts in seats and make it worth my time?!” Continue reading
Posted in Law Firm Marketing, Marketing, Speaking Engagments
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Lawyers Can Increase Google Rankings with These Three Steps
By now, you know that Google rankings can mean the difference between being seen by current and potential clients or being buried pages back when someone is looking for a reputable attorney.
Here is tip that will increase your Google relevance and will cost you absolutely nothing. It starts with these 3 steps: Continue reading
Training Session: Free, Low-Cost and NEW Marketing Strategies for Your Law Firm
I would like to invite you to join me on Thursday, September 22nd at 4pm ET for a free webinar where will I will teach you:
Free, Low-Cost and NEW Marketing Strategies to Increase Leads, Referrals and Publicity for Your Law Firm Continue reading
Law Firm Publicity Tips: 3 Things You Should Never Say In a Press Release or Media Pitch
When reaching out to your local media for coverage about your firm, there are 3 specific things you should NEVER say in your press release or media pitch.
Saying these things will almost always land your press release in the trash and alienate you from the particular publication or TV station you are trying to target in the future. Continue reading
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How To Book Legal Speaking Engagements Without Making Cold Calls
Regular speaking engagements are a key piece of any good legal marketing strategy. The more you can get out and educate the public about your practice area and the value of your services, the more quality leads you’ll see flowing … Continue reading
Emergencies & Legal Marketing It All Boils Down To Systems
In order for your marketing to be effective it must be consistent. You must be in front of your prospects all of the time, because you never know when they are going to decide that now is the time that they need your service. And when they need that service you want them to call YOU not the new lawyer down the road that has suddenly gotten on their radar. ??It’s all about relationships, and relationships have to have consistency. Continue reading
What Is the Point of Social Media Anyway?
I’ve heard this question over and over from lawyers who are wondering why they would want to invest their valuable time into what they consider to be some frivolous conversations that take place on social media outlets. Continue reading
Addressing Some FAQ’s
We‘ve had a ton of interest in the DFY materials that we have been talking about for the last few months but I’ve also received a quite a few emails and wanted to answer some of the frequently asked questions … Continue reading
