Legal Marketing Maven is full service outsourcing firm for attorneys designed to train virtual and in-house staff and provide the tools and resources lawyers need to implement consistent, focused, diversified marketing in their law practice.
Founder and CEO Laura Lee Sparks utilized her 20 years experience working with attorneys to create a thriving virtual assistance practice in 2005 and soon discovered there were just far too many attorneys for her to serve alone. Seeing that the hurdle many lawyers faced centered around implementation of the marketing and law practice management strategies necessary to make a firm grow, Legal Marketing Maven was born to fill those implementation needs by offering attorneys a team of highly skilled professionals for complete virtual support.
In addition to private coaching and done-for-you marketing/ administrative services, team training programs are also a key peice of any Legal Marketing Maven strategy plan. Time and time again, attorneys come to Legal Marketing Maven having spent up to six-figures on coaching programs, yet still can’t get their firms off the ground . And 99% of the time, the problem isn’t with the attorney or even the marketing plan– it’s the team in charge of implementing the desired strategies, who often lack the technical or educational support they need to carry out the plan.
For that reason, Legal Marketing Maven offers a variety of team-training and coaching options to ensure legal teams have the “know-how” and support they need to handle everything from complicated marketing plans to general office management. This sets the firm on track for immediate growth with less management and oversight from the attorney.
And unlike other legal marketing service providers, Legal Marketing Maven offers strategy and accountability sessions for attorneys to ensure full execution and implementation of marketing plans developed in any program that they may be involved in or learning from. These accountability sessions are key for attorneys who simply can’t find the time to implement the marketing strategies they learn, or the implementation is only short-lived as they become distracted by client work when the phone starts to ring as a result. The accountability and strategy sessions seek to combat failed implementation on both fronts by upholding clear deadlines and ensuring consistent execution of all long-term marketing plans.
Attorneys who work with Legal Marketing Maven in any capacity will benefit from Laura Lee’s background in managing law practices, her comprehensive knowledge of educational-based marketing in a law practice, the super star team she has put in place to implement the marketing plans of attorneys across the country and her abundance of resources, connections and knowledge of the software and tools designed to turn an idea into a reality, resulting in more clients, more money and more free time for our clients.
Legal Marketing Maven Management Team
Paula Wooley, Chief Project Manager
Paula Wooley is the chief project manager for Legal Marketing Maven and proud owner of Progressive Office Solutions, LLC—a client-focused virtual support firm for lawyers. Her specialties include systems implementation and management support, lead generation, client intake, seminar and speaking engagement support and advanced direct response marketing implementation.
Paula holds a B.A. in Organizational Management and before entering the “virtual” world, she worked for many years managing corporate teams and projects with million dollar budgets and complex campaigns. Today she resides in Kalamazoo, Michigan with her husband Tim, 4 beautiful children, three cats and two-dogs.
Kris Mazzini, CRM and IT Director
Kris Mazzini is Legal Marketing Maven’s IT, CRM and email marketing guru. Her specialties include Infusionsoft CRM Software, WordPress blogs, design, sales platforms and shopping carts, teleseminars, product launches and product development.
Kris entered the world of virtual assisting in 2003 as a compromise between earning a paycheck and staying at home with her kids. During this time she discovered the work of Laura Lee Sparks , founder and principle of LM2. She believes so strongly in Laura Lee’s vision that she joined the company full- time in 2010. In addition to what she describes as her “extended family” at LM2, Kris resides in New Jersey with her 4 handsome boys and wonderful husband.
Amber Watson-Tardiff, Content and PR Director
Amber Watson-Tardiff is Legal Marketing Maven’s content and PR queen. Her specialties include online marketing implementation, strategic copy for sales pages, blog posts, print newsletters and email newsletters, Search Engine Optimization (SEO), social media , press releases and media relations.
Past and current clients of Amber’s have been featured in high profile media outlets such as the Wall Street Journal, Entrepreneur Magazine, Parents Magazine, The New York Post, CNN, Fox News, TODAY Show and MSNBC. Amber entered the world of virtual assisting for lawyers after leaving law school to have her baby boy in 2007. Having now fallen in love with online marketing, she supports clients full-time from home in New Jersey with her son, Jake and husband Joe.
