A Summer Networking Challenge To Help Market Your Law Practice
Networking Tips to Market Your Law Practice
The legal profession is a competitive one, and each law practice needs to determine how best to market their services. As with any other type of business, networking can be a key to unlocking new and repeat business, not to mention those sought-after referrals. Make your legal marketing more productive with these networking tips:
· Make a point to network with other lawyers in non-competing fields. Once you’ve developed a relationship based on mutual trust, mutual referrals just make sense. Bonus Tip: Also network with professionals in other fields, as there are plenty of opportunities for referrals that way, too!
· Be a helpful resource. Instead of always looking for the payoff, make a point to use your skills and abilities to help others succeed at their goals. They will remember the role you played and be happy to tell others about it.
· In addition to offering help to others, make sure you follow through. If you tell your doctor that you will make an important introduction for her, that needs to happen as soon as possible. You will show yourself to be reliable, as well as providing her with what she needs. Bonus Tip: Follow through is important, but follow up is important, too. Check back in with your doctor to make sure the introduction happened and see if it provided the desired result.
· Always support your brand when networking. Your brand should revolve around who you really are, not some idea that you want to project. This allows you to be yourself in your interactions, and that kind of authenticity makes a big difference in the fruits of your networking endeavors.
It’s true that most lawyers didn’t go through years of school, testing, and practice so that they could become expert networkers. They want to be lawyers! The fact of the matter, however, is that you must market your law practice in order to stay in business. Networking is a vital part of any lawyer’s marketing plan.
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.